Copywriter & Brand Marketer

Every brand
has a story.
Let me
tell it.

I write copy with personality. Memorable copy for an enduring brand presence. Want in?

J
Jase Van Meeteren

A narrative writer for brand storytelling.

I'm Jase, a copywriter and brand marketer based in Utah. Over the course of my career, I've written for countless brands across various channels, including e-commerce, broadcast TV, and DTC marketing. In the end, I just love a great story.

I'm not just another run of the mill marketing copywriter. I've worked on everything from ground level brand development, to full length musicals. I love this kind of writing, it gives unique shape and form to the way I like to craft words. It also makes me a better writer for your brand. As I develop brand narratives, it gives me perspective to not just write for a product, but for the individual holding it in their hands.

Lets build something real together and find a story worth telling in your brand.

Lets make sure your brand has something worth saying.

2021–Now

Creative Writer & Producer

Pattern — Diverse e-commerce copy for a myriad of brand partners, brand voice development, event content, video scripting

2020–21

Graphics Producer & Writer

BYUtv — Original crew member for one of the network's highest performing shows

2017–Now

Freelance Writer & Producer

Studio C, Lakanto, Sheets & Giggles, short films, musicals, and more

Education

BA, Media Arts

Brigham Young University — Provo, UT

Awards

Multiple Telly Awards

Branding work for Pattern's Accelerate Summit

Some of the brands I've written for

Syntax with Substance.

Event Copy & Brand Voice

Pattern's Accelerate Summit

Brand voice development for Pattern's inaugural and subsequent Accelerate summit events. Accelerate is a multimillion dollar e-commerce summit attended by industry titans, and brands looking to up their sales game for any and all online shopping platforms. Primary copy was written for video event opener and digital marketing before and after the event.

AudienceBrand executives, industry professionals
ChannelVideo script, digital marketing collateral
GoalEstablish Accelerate as the leading industry event
Video & Lifestyle Copy

Tumi

E-commerce ad and product copy for one of the world's most recognized travel brands. The copy speaks to the brand's luxury travel consumer, while speaking to product quality and diversity, leading to higher video clickthrough and conversion.

AudienceFashionable travelers, luxury consumers
ChannelE-commerce, product listings
GoalBrand defense and listing positioning
Brand & Product Copy

Corkcicle

Lifestyle brand copy with personality. Corkcicle speaks to a colorful, charismatic consumer, and the copy helps bolster this positioning.

AudienceLifestyle-conscious consumers
ChannelEcommerce, product listings
GoalDifferentiate, delight, convert
Health & Wellness Copy

Pure Encapsulations

Copy for a clinical but approachable supplement brand focused on trust and reliability. This script showcases the expertise of the brand, without making them sound like a textbook.

AudienceHealth-conscious adults, practitioners
ChannelProduct pages, ecommerce
GoalBuild trust, drive purchase
DTC & Brand Copy

Lakanto

Blog content for a monkfruit sweetener brand hoping to stand out in a flooded market. Content helps the consumer understand the sweet benefits from monkfruit, while developing brand voice.

AudienceHealth-focused DTC shoppers
ChannelEcommerce, packaging, email
GoalConvert skeptics, build loyalty
Creative & Script Copy

BYUtv Original Series

On-screen graphics copy for 60+ episodes of one of BYUtv's highest-performing shows. Made every graphic word perfect on the fly through intensive editing and revision while filming.

AudienceGeneral broadcast audience
ChannelBroadcast television
GoalInform, engage, maintain tone
Even more context
Pandora Sakura of America Frog Sylvania TheNorthFace Host Defense School.AI Bosch Passion Projects

Let's build
something worth
reading.

Open to freelance, agency, and in-house opportunities. Let's get to work.

jase@earthbound.ing Instagram LinkedIn