AGENCY
Pattern is an e-commerce tech company specializing in taking brands in online marketplaces and optimizing strategy and presence. Pattern works with these brands through its own internal creative team similar to the way an agency will work with a client, maintaining style and voice in all creative work.
Role: Copywriter and Producer
FINIS BRAND OPTIMIZATION
Problem: Finis was experiencing high returns due to confusing sizing and product color system.
Solution: Write copy giving explicit and direct instruction on how to size your product.
Result: Current metrics show that this video has decreased overall return rates by 20%, twice the goal result.
Copywriter: Jase Van Meeteren
Director: Matthew Butler
Cinematographer: Matthew Butler
Art Director: Katelin Johnson
Producer: Joel Robbins
YOGI CASE STUDY
Case study campaign to show how Pattern's relationship with Yogi has been beneficial for this brand's overall growth and profit. This content is used as marketing materials on Pattern's social channels.
Copywriter: Jase Van Meeteren
Producer: Jase Van Meeteren
Director: Casey Hyer
Cinematographer: Matthew Butler
Art Director: Justin Woods
BLENDTEC CASE STUDY
Text script written to support case study campaigns. This case study was meant to show how Blendtec, as an innovative company, trusted Pattern to continually innovate to grow their e-commerce brand presence.
