COMMERCIAL
Online video ad content to showcase features and benefits for flagship product lines.
Role: Copywriter and Producer
Problem: Despite having a beautifully artistic brand voice and style, Sakura really lacked any artistic representation or use case display on their e-commerce market channels.
Solution: Develop stylized videos with copy that drives conversion through feature and benefit callouts, appealing to the brand's established customer base, and driving a more concrete brand voice on this market channel.
Copywriter: Jase Van Meeteren
Producer: Jase Van Meeteren
Director: Matthew Butler
Cinematographer: Matthew Butler
Art Director: Tiffany Church