COMMERCIAL/CORPORATE
Videos include product features and benefits copy for Xtravision bulb line.
Instructional narration written for Sylvania repair kits. Short and long versions created for broad consumability.
Role: Copywriter and Producer
Problem: Sylvania's middle-of-the-road product line Xtravision suffered from product misunderstandings and lack of interest.
Solution: Feature and benefit copy written and displayed with visually stunning use case situations to build product credibility.
Copywriter: Jase Van Meeteren
Director: Matthew Butler
Cinematographer: Matthew Butler
Art Director: Adam Wagner
Editor: Arielle Nelson
Problem: Hundreds of returns every year due to consumers' misuse of product, leading to unsatisfactory product results.
Solution: Fast, consumable content with simple onscreen copy to follow proper headlight cleaning and repair steps. A longer version is included below per client request for a more detailed and personable spokesman style video piece.
Copywriter: Jase Van Meeteren
Director: Matthew Butler
Cinematographer: Matthew Butler
Editor: Arielle Nelson
Art Director: Adam Wagner
